Swatch Group Brazil The good economic climate that prevailed in Brazil in 2008 was mirrored by the results of Swatch Group in the region.Both Midoand Tissot enjoyed an excellent increase in market share. Mido finished the year with record results, following a strong marketing strategy which rein forced its brand image of prestige and tradition,and thanks to its offer of mechanical watches, as well as the implementation of a new distribution policy and the opening of new points of sale. Tissot continued to enjoy strong growth for the fourth consecutive year. Its decision to open shop-in-shops in all the Replica IWC Portuguese main cities has proved most successful and reaffirmed its leader- ship position in the mid-price category watches in Brazil.
Swatch Group Canada 2008 was a good year for all Swatch Group Canada brands, with strong focus on distribution and marketing. For the 3rd year in a row Omega was the Official Timekeeper and sponsor of the Canadian Skins Golf Tournament held in Kelowna, British Columbia. The brand benefited from huge publicity around the Olympics and the Replica Breitling Avenger latest James Bond movie, with the Limited Edition Black Bond watch sold out immediately. Longines promoted the Sports Collection, through the Alpine Ski World Cup in British Columbia, a world-class short track speed skating competition in Old Quebec City,cartier love bracelet white gold diamonds, and an equestrian event in Ontario, named the Tournament of Champions. For Tissot, the World Hockey Championships, held in Quebec City and Halifax, were a great success, supported by a strong outdoor campaign, and the nomination of the Replica IWC Pilot brand's first hockey Ambassador, Steven Stamkos.
In Toronto, Rado hosted the Prom at the ROM museum event for over 1000 guests wearing their own Rado "wristband" watch. ck watch & jewelry opened 25 new points of sale and a number of shop-in-shops to promote the growth and image of the brand. Hamilton participated in the Toronto International Film Festival by sponsoring a gifting lounge and a premiere party for the widely reviewed movie Ghost Town starring Greg Kinnear and Ricky Gervais. Swatch, had a special focus on retail sales, including the successful re-opening of the renovated Swatch Square One store in Toronto. Swatch Group United States Swatch Group US had a positive year, despite a sharp reduction in consumer confidence and a very difficult global economic environment.
Overall growth can be attributed to brands maintaining focused distribution, fierce marketing initiatives and the Replica Cartier Pasha right product assortments. Again with double-digit growth, Breguet renewed its partnership with the Los Angeles Philharmonic and opened the season with a spectacular Gala evening. Blancpain's Fifty Fathoms Collection gave its best year to date. Glashutte Original saw a record year in sales and increase in consumer awareness due to the introduction of new timepieces, such as the PanoInverse XL. Jaquet Droz celebrated its 270th anniversary at a gala party in New York and announced a partnership with Parsons - The New School for Design - and the Jaquet Droz Prize. Omega increased brand awareness across the US. Notably, the 2008 US Olympic Swimming Trials in Omaha, Nebraska, timed by Omega, featured three American Omega Ambassadors, Michael Phelps,cartier love bracelet yellow gold, Nathalie Coughlin and Katie Hoff, all of whom set world records at the event. History was made when Michael Phelps went on to break 7 world records and win 8 Olympic gold medals for all 8 events.
The 22nd James Bond movie and launch of the Planet Ocean Quantum of Solace Limited Edition were also highly promoted. In Los Angeles, Rado was the Replica Cartier Roadster proud sponsor of William Krisel's opening night at the Museum of Design, Art and Architecture. In New York, Rado co-sponsored the Women in Design Awards which honored Paula Wallace President of the Savannah School of Art and Design. Charity initiatives with its Ambassador of elegance, Andre Agassi, including limited edition watches and a highly mediatized scholarship program for his Foundation, resonated positively with all accounts, resulting in double-digit growth for Longines in a very difficult price segment. Involvement in NASCAR, MotoGP and Ambassadors Danica Patrick and Nicky Hayden contributed to further develop Tissots's market share and increase brand awareness and appeal amongst US customers. Hamilton's partnership with actor Harrison Ford, and the 6th Hamilton Behind the Camera Awards, brought brand awareness to a new high.
Now with over 150 doors, Mido's second successful year operating through Swatch Group US was marked by winning the Best Re-launch in the Best in Show 2008 awards from JCK magazine. With its new distribution program targeting better specialty apparel and accessory boutiques, ck watch & jewelry enjoyed solid growth. Sales were exceptionally strong for Swatch. The Replica Cartier Tank Times Square flagship store consolidated its n° 1 standing worldwide and a store opened in the second largest mall in America, Ala Moana Center, Hawaii. Airport sales were also strong despite lower traffic in most terminals. Flik Flak entered the world of high-end independent toy stores and has become the "it" watch for hip kids. Finally, the first Tourbillon boutique on the American continent opened its doors in South Coast Plaza in Costa Mesa near Los Angeles, the most luxurious shopping center in the US, and hosted many upscale events.
Published at Sooper Articles
没有评论:
发表评论